WINDYGLICK
WINDYGLICK is a strategic communications shop, focused on digital strategy, started by Lauren Glickman (aka WindyGlick). Lauren is bringing her experience in communications and issue campaign work to the next level by assisting organizations and small businesses to implement winning social media and online engagement strategies.
Current activities include:
- Developing online strategies that complement organizational/company goals
- Providing online support implementing digital campaigns
- Creating and curating online content for websites and social media channels
- Building online engagement with targeted audiences
- Amplifying organizational activities across the digital space with reporters and the general public
- Consulting on brand strategy, tone, and voice, helping clients to develop a loyal digital audience
- Public relations and media outreach, to acquire customers and raise brand awareness
- Website development
Lauren Glickman, Founder and Principal
Lauren Glickman has over a decade of clean energy and climate change advocacy and campaign experience, and a successful track record for implementing winning social media and online strategies.
She started WindyGlick Communications to work with non-profits and renewable energy businesses to develop social media strategies and drive online engagement. Currently, she heads up marketing and online communications for clean tech companies and organizations.
As of the Fall 2013 Semester, Lauren is an adjunct professor at The George Washington University School of Media and Public Affairs, teaching undergraduate, graduate and executive education courses and seminars on social media theory and practice.
Previously, she worked at the American Wind Energy Association (AWEA) where she was responsible for the re-design, re-launch and management of AWEA’s social media program and online advocacy portal www.PowerofWind.com. Traffic to PowerofWind.com increased 40,000 percent in the first six months after re-launch, and Lauren's work earned AWEA a spot in the top 10 social media savvy trade associations.
She also developed and implemented best practices for social and online engagement of AWEA industry members and advocates, taking engagement rates from below average to 4 times above industry standards. This growth in online engagement ran in-parallel to a successful list growth campaign that increased online subscribers ten-fold.
Prior to AWEA, Lauren worked on clean energy issues and environmental campaigns across the United States. In 2011 she wrote and achieved passage of the Virginia Voluntary Solar Resource Development Fund Act of 2011 that promoted solar energy projects for homeowners and utilities in the state.
Lauren graduated from Tulane University with a dual degree in English and Environmental Policy. When not tweeting or instagramming awkward moments, Lauren enjoys cooking, bluegrass, horseback riding and triathlons. She is an amateur equestrian and keeps her horse Marli at a barn in Poolesville, MD.
She started WindyGlick Communications to work with non-profits and renewable energy businesses to develop social media strategies and drive online engagement. Currently, she heads up marketing and online communications for clean tech companies and organizations.
As of the Fall 2013 Semester, Lauren is an adjunct professor at The George Washington University School of Media and Public Affairs, teaching undergraduate, graduate and executive education courses and seminars on social media theory and practice.
Previously, she worked at the American Wind Energy Association (AWEA) where she was responsible for the re-design, re-launch and management of AWEA’s social media program and online advocacy portal www.PowerofWind.com. Traffic to PowerofWind.com increased 40,000 percent in the first six months after re-launch, and Lauren's work earned AWEA a spot in the top 10 social media savvy trade associations.
She also developed and implemented best practices for social and online engagement of AWEA industry members and advocates, taking engagement rates from below average to 4 times above industry standards. This growth in online engagement ran in-parallel to a successful list growth campaign that increased online subscribers ten-fold.
Prior to AWEA, Lauren worked on clean energy issues and environmental campaigns across the United States. In 2011 she wrote and achieved passage of the Virginia Voluntary Solar Resource Development Fund Act of 2011 that promoted solar energy projects for homeowners and utilities in the state.
Lauren graduated from Tulane University with a dual degree in English and Environmental Policy. When not tweeting or instagramming awkward moments, Lauren enjoys cooking, bluegrass, horseback riding and triathlons. She is an amateur equestrian and keeps her horse Marli at a barn in Poolesville, MD.